Compare brands
What this solves
Tourists bring back Lindt because they recognise the name. Locals buy Sprüngli because it actually tastes better. This tool doesn't tell you the "best" — there's no such thing — but tells you which brand for which use.
How to read
- Lindt: globalised. Lindt Excellence bars are good, Lindt Gold Bunny is for kids. Mid-range quality.
- Sprüngli: Zürich pride. 1845 recipe. Truffes du Jour are a cult item.
- Läderach: freshly-made. Heavily tourist-priced.
- Cailler: Nestlé-owned, budget-friendly, founded 1815 — historic brand now mass-market.
- Villars: Fribourg, AOP label, expert at milk chocolate.
Limitations
- All tourist shops in Zürich airport mark up 30-60%. Buy in Coop/Migros or in Sprüngli downtown.
FAQ
Where do I find Sprüngli outside Zürich?
Globus department stores (in major cities) and airport. Better: order online at spruengli.ch.
Sources
- Chocosuisse — chocolate association
- Author's blind tastings 2023-2026
About
Built after a blind tasting with 8 friends — the brands that nobody recognised got the highest scores.
Privacy
No tracking. See homepage privacy.
Disclaimer
Taste is subjective. Reference only.